As an indie creator of anything, marketing yourself is necessary. You can’t just make your book or your art print or release a single, throw it up on some site, and cross your fingers that you somehow go viral and start raking in piles of money. Even if it is an absolutely stellar project, you cannot expect immediate success, or even that the one project will be successful by itself. Yes, you’ve accomplished a lot all ready, just in completing, polishing, and releasing the creative piece, but you aren’t allowed to rest yet.
The marketing process is one that annoys me, primarily because it is yet another pull on my time. I’d rather be creating than trying to get my past creations out to more people. Also, I am someone that does want my work to speak for itself. I’m uncomfortable talking myself up, a tad suspicious of compliments that come my way (although I feel bad if they aren’t forthcoming when I’ve busted my butt – go figure), and would much rather pass off this work to a third party. But I’m an indie artist and writer and freelancer so I don’t exactly have the budget for hiring a publicist. My guess is that most of you don’t either. And in the wilds of our global online community, it becomes less necessary maybe.
So, here are the current (and immediate-ish) future plans I’m in the process of implementing both online and in my local area. Perhaps you will find some of these useful for yourself.
My freelance work under my actual name:
- I am continuing with the social media work I’ve been doing. This actually nets me quite a bit of extra business, as friends and associates recommend people to me.
- I’ve begun a Tumblr blog that is about another passion entirely but I talk about my freelance work in conjunction with that passion. This is a soft marketing experiment that I’m giving about six months to see if it works in getting me some more projects. However, Tumblr seems to be a wasteland of late, and I’m considering starting yet another wordpress blog and posting both places, but I don’t know if I want that kind of time dump. I mean, if the pictures I’m posting are already formatted and I’m just copying and pasting text, it’s maybe only another ten minutes each post, but still, that is time I could spend creating. Things to consider.
- Thanks to a friend, I’ve got the names of two local companies to contact to do one-off jobs for, and I need to craft the perfect introduction letter. It’s a side of my business I haven’t done since 2009, so I want to make absolutely sure that everything is as perfect as I can make it.
- I’m considering marketing myself offline, again in a soft marketing kind of way, toying with the idea of joining one of the local business women’s groups. Again, though, this would be a pull on my time that I don’t know if I can commit (for events, volunteering, etc) with my busy schedule and hands-on parenting. But if I do, it would immediately get me involved in my local community, I could potentially be helping people, and there would be much “Oh, you do this?” in conversations. I’m not much of a “belong to a big group” person, but maybe it’d be good for me.
- I need to promote my books here more. I’m so bad about that. I won’t be posting every single week, but expect a more frequent reminder.
- I have a small list of reviewers to contact about The Little Book of Insurrection or the Poetry of my Discontent. It needs to be done, and I haven’t done it.
- I need to check out local writing and poetry groups, maybe get brave enough to attend an open mic reading. I’ve made a connection with an older woman who belongs to a local political theater group and she thinks I’d be a good fit, but again, I can’t commit to that kind of time. But I hope to at least attend a performance and network with similar-minded and passionate local people.
- The biggest trend I’ve noticed in talking with my writer friends and witnessing online is that writers need to have a list of books out. There is a snowball effect that happens, and even if it’s a case of quantity over quality, that doesn’t matter so much. Which is sad. But, that being said, I need to carve out more time to write, so I can be releasing at least one book a year. Even at that rate, it’s still going to be a very long time (if ever) that I make any kind of significant income. And I’m okay with that. Writing cannot be my full-time creative endeavor, no matter how much I love it. But that doesn’t mean I shouldn’t be doing it when I can.
- I need to find an alternative to Etsy for selling prints (and signed copies of books). Etsy has become so over-saturated since they’ve begun allowing factory-made items on their site with a looser definition of what defines an “indie” or “cottage” industry, and it’s just not what it was when it first began. So there’s that.
- I have made an initial effort to get involved in the local arts community and need to grow that.
- I need to check out local galleries and such to see if there are any openings to show my work and begin getting my name out there.
The thing I’ve found most important about marketing myself is staying flexible and constantly tweaking as I go. Also, I am almost always positive in my attitude, in a sincere way. I could maybe garner more attention by throwing temper tantrums or jumping on the latest hot debate and being a jerk, but I’d rather be pleasant and calm and save the rage and heat for situations where it’s actually necessary.
What are some of your favorite ways to market yourself? What do you find works best for you?