I’m going to spend a little time today writing out my options and thoughts on the sewing line I want to start in the coming year as an income stream once I am able to move into freelancing full-time again, which will be on top of the freelance design and build work I currently do and will continue to build doing and the alterations I’ll take out of the home, and this will be the bulk of my income while I build up the creative work I do here with writing, art, and maybe someday music without stressing about the income the work here brings in as of yet.
So firstly, I have to pick a direction. I thought that I had, but I’m second-guessing myself now on whether I need to narrow my options more. After a lot of research, it seems like other shops are most successful having one niche thing they do very well, for example, a creator only makes tutus, or waist cinchers and corsets, or capes, or fairy wings, or hair accessories, or purses, etc. Or they focus on a very particular niche market, like horse blankets with a handful of horse accessories, or ice skating costumes, or ballet costumes, or burlesque costumes. Sometimes even more narrowed, like a shop only sells pasties for burlesque, with nothing else. The upsides to having a shop like this are:
- You get really really good at something so you can market yourself as an expert and build a reputation
- Being really good at something means you learn all the shortcuts you can possibly take and still make a really good product
- If it’s a “rinse and repeat” kind of pattern adjustment to create different looks, you aren’t starting from scratch every season to mix up your selection
- It’s a lot easier to train potential future employees/family members/friends to help you if the orders start piling up, which is again a time saver
- If for some reason you ever want to start mass-producing anything via hiring out a factory (not something I think I’m really interested in), having easily repeatable patterns makes the process much easier
The downside for me though is that the thought of limiting myself in this way bores me. Because my background is in costume design, my initial thought (and what I find much more interesting) was to design an entire look and then offer up the pieces of the look in a shop, and to also include interesting patterns of other things I’ve developed over the years. To have vintage and costume inspired pieces that could be worn in a wide variety of settings, maybe include some men and children’s pieces as well as accessories, and to tie in the designs with some of the work I am producing here eventually as far as inspiration goes. But if I go this route, I may potentially be running into problems down the road.
Part of my concern is that my husband and I already had an online shop, both on Etsy and via our own site, where we sold fairy-related art, costume pieces, and even bath products under our label, and we made it all. And we never were able to really get a good month of sales, in part because we were spread all over the place instead of having a particular focus, and also because we were frequently going for quantity over quality (a mistake I will not be making this time around). So is it narrowed enough to simply stick to sewing/wearable creations under my unique vision, or do I force myself to start very narrowed and see how it goes? Also as an aside, I made up a big batch of a face scrub/mask to give as Christmas gifts, and I had forgotten how much I love to make the bath/beauty products and it would be fun to eventually try selling those again. The recipes I had come up with were really good, but it is such a saturated market. So for the meantime, I will just allow myself to create more of those for myself and for gifts as I can carve out the time to.
Anyway, any of you have any thoughts on this that could help me reach a decision? Do I do what “feels” best to me despite it possibly being more complicated and time-consuming? Or do I follow good examples of other successful businesses and stop being so freaking stubborn in life? It would be nice if something could be easy for a change.